Inside the Glam Lounge: How Brands Use Beauty to Build Buzz
Paula Heckenast Published on: 18/11/2025
A glam lounge isn’t fluff. It’s a magnet for dwell time, content creation, and brand affinity—with measurable ROI.
Corporate & Experiential
Paula Heckenast
Why Your Bridal Makeup Trial Isn’t About Perfection
Paula Heckenast Published on: 12/11/2025
Your bridal trial isn’t an audition—it’s a strategy session to build trust, customize your look, and lock in camera-ready glam that lasts all day.
Bridal Beauty
Jenny vs. Karen: Why Professional Makeup Artists Deserve Higher Rates
Paula Heckenast Published on: 26/10/2025
Discover why investing in a professional, licensed, and insured traveling makeup artist for your corporate event or summit is worth it — no bargain beauty here.
Makeup TipsBeauty Education
From Beauty to Brand Activations: How City Lights Creates Unforgettable Experiential Events
Paula Heckenast Published on: 13/09/2025
Fortune 500 companies and upscale brands trust City Lights Beauty + Experiential Agency to design powerful activations—from branded glam stations to keynote retreats—that captivate audiences and create lasting impact.
Corporate & Experiential