Chicago Makeup Artist and Hair Styling Winter Wedding

Chicago vs. Tampa: My Journey as a Makeup Artist

March 12, 2025•2 min read

Chicago vs. Tampa: The Makeup Artist’s Learning Curve

Relocating from Chicago to Tampa, Florida, I quickly realized that makeup application isn’t one-size-fits-all—especially when it comes to weddings, corporate events, and men’s grooming. The differences in climate, skin needs, and preferred styles pushed me to refine my techniques and update my kit to ensure flawless, long-lasting results for my clients.

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Weather Changes Everything

Chicago’s cooler, drier air meant I could rely on cream-based products, fuller coverage foundations, and matte finishes without worrying about melting or excess shine. But in Tampa, where heat and humidity reign, those same products didn’t hold up. Brides and event attendees needed lightweight, breathable, and sweat-proof solutions.

That’s where airbrush makeup became a game-changer. Airbrush provides seamless, natural-looking coverage that withstands Florida’s humidity—a must for outdoor weddings, corporate headshots, and keynote speakers under bright stage lights.

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Different Locations, Different Beauty Preferences

Chicago clients loved bold, sculpted glam—think sharp contours, statement lips, and dramatic eyes. But Tampa’s vibe is more sun-kissed, dewy, and effortless. Clients here prefer fresh, radiant looks that enhance natural beauty without feeling heavy.

Men’s grooming also plays a bigger role in Tampa’s event scene, where polished, camera-ready appearances are essential for business professionals, public speakers, and on-air talent. I tailored my approach to ensure a clean, refined look with shine control and subtle enhancements that read well both in person and on camera.

The Growth & Adaptation

Moving to Tampa challenged me to rethink my techniques, expand my product knowledge, and cater to new client needs. The transition made me a stronger makeup artist, ensuring every client—from brides to corporate professionals—looks and feels their absolute best in Florida’s unique beauty landscape.

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💄 Need a Tampa-based makeup artist who understands how to beat the heat? Book now:
📲 813-945-6386 | 🌎
citylightsmakeup.com

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Paula Heckenast is a highly sought-after makeup artist based in both Tampa and Chicago, specializing in flawless, airbrush makeup for weddings, events, and photoshoots. With years of experience in the beauty industry, Paula is dedicated to helping clients look and feel their best through personalized, high-definition makeup applications tailored to each skin type and occasion. Known for her expertise in creating long-lasting, camera-ready looks, Paula has become a trusted name among brides, celebrities, and beauty enthusiasts in Tampa, Chicago, and beyond.

Paula Heckenast

Paula Heckenast is a highly sought-after makeup artist based in both Tampa and Chicago, specializing in flawless, airbrush makeup for weddings, events, and photoshoots. With years of experience in the beauty industry, Paula is dedicated to helping clients look and feel their best through personalized, high-definition makeup applications tailored to each skin type and occasion. Known for her expertise in creating long-lasting, camera-ready looks, Paula has become a trusted name among brides, celebrities, and beauty enthusiasts in Tampa, Chicago, and beyond.

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