Hair & Makeup For Every Occasion

Enhancing Your Beauty with Flawless Hair and Makeup for Every Occasion

At City Lights Beauty Agency, we specialize in elevating your beauty for any event, ensuring you look and feel your absolute best. Whether it’s a glamorous wedding, a high-stakes corporate event, a captivating photoshoot, or a sophisticated evening out, our expert team is dedicated to creating personalized looks that highlight your natural beauty and reflect your unique style. With attention to every detail, we craft unforgettable moments by delivering flawless hair and makeup that leave a lasting impression, making you shine with confidence and grace.

Some of our notable Clients & Press

Our Services

Celebrity

City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.

Corporate

At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.

Editorial

City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.

Bridal

At City Lights Beauty Agency, we specialize in creating flawless, personalized bridal looks that make every bride feel radiant on her special day. With over 18 years of experience, Paula Heckenast and her talented team are experts in crafting timeless, elegant, and on-trend styles tailored to each bride’s unique vision. From airbrush makeup to intricate hair designs, our bridal portfolio showcases the attention to detail, skill, and creativity that have made us a trusted choice for brides across North America. Whether you’re planning an intimate ceremony or a grand celebration, our goal is to ensure you feel your most beautiful as you walk down the aisle.

Publications

City Lights Beauty Agency has been featured in various high-profile publications and media outlets. From bridal beauty spreads to celebrity looks, our work has graced the pages of industry-leading magazines, online beauty blogs, and professional trade publications. With a keen eye for detail and a passion for making every individual feel their most confident, Paula and her team bring their expertise to a diverse range of editorial and commercial projects. Explore our portfolio to discover the artistry that defines City Lights Beauty.

Our Services

Bridal Makeup

At City Lights Beauty Agency, we specialize in creating flawless, personalized bridal looks that make every bride feel radiant on her special day. With over 18 years of experience, Paula Heckenast and her talented team are experts in crafting timeless, elegant, and on-trend styles tailored to each bride’s unique vision. From airbrush makeup to intricate hair designs, our bridal portfolio showcases the attention to detail, skill, and creativity that have made us a trusted choice for brides across North America. Whether you’re planning an intimate ceremony or a grand celebration, our goal is to ensure you feel your most beautiful as you walk down the aisle.

Bridal Gallery

Celebrity

City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.

Celebrity Gallery

Corporate

At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.

Corporate Gallery

Editorial / Beauty

City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.

Editorial / Beauty Gallery

Publications

City Lights Beauty Agency has been featured in various high-profile publications and media outlets. From bridal beauty spreads to celebrity looks, our work has graced the pages of industry-leading magazines, online beauty blogs, and professional trade publications. With a keen eye for detail and a passion for making every individual feel their most confident, Paula and her team bring their expertise to a diverse range of editorial and commercial projects. Explore our portfolio to discover the artistry that defines City Lights Beauty.

Publications Gallery

MEET THE FOUNDER & CEO

Hey, I'm Paula Heckenast!

I founded City Lights Beauty Agency to make beauty more accessible and empower people to feel their best through personalized makeup artistry & hair styling. Since launching, I’ve been fortunate enough to work with amazing clients—from brides to celebrities—and help them achieve their perfect look.

Throughout my journey, I’ve been able to:

  • Gain over 18 years of experience in the beauty and entertainment industry.

  • Work on high-profile projects and collaborated with publications & celebrities.

  • Created a thriving agency focused on empowering others through beauty and education.

Our Work

Lightbox Gallery 6

Group Makeup Lesson

Winter Sale Rates are in Effect!

Live Demo Unlimited Guests

(Hourly)

Comprehensive demo with product recommendations and Q&A. In person for any size group. Video recording permitted!

Price: $450 - $550

Follow-Along Group Makeup Lesson (Hourly)

Interactive and hands on step by step group makeup lesson. Unlimited participants. In person or virtual. Video recording permitted!

Price: $500/Hour - $750

Group Follow-Along Makeup Lesson + Photoshoot (Hourly)

Makeup lesson followed by a professional photoshoot. Look amazing for a new headshot or social content!

Unlimited participants. Video recording permitted!

Price: $750/Hour - $950

Private Makeup Lesson
(Hourly)

In person or virtual session with step-by-step guidance and feedback. Complete with makeup bag audit, video recording permitted and product list.

Price: $350 - $500

TESTIMONIALS

What others are saying

Get ready for the ultimate makeup and hair experience

Frequently Asked Questions

How can we make you feel even more beautiful today?

Hours of Operation

Office Hours (EST):

Mon-Fri 9AM-5PM EST, Sat + Sun: Closed - Urgent Bookings: Text +1(813)945-6386

Extended Hours:

Email / text support is available 7 days a week (with the exception of observed holidays). Please email [email protected] or text ‪+1(813)945-6386 if outside operating hours for assistance!

Urgent Matters: Call/text Paula Heckenast, the owner, directly: +1(708)969-0680.

Appointment Hours / Fees:

Appointments are available 7 days a week, 24 hours a day.

How do I know if my date and time is available?

At City Lights Beauty Agency, we operate as a talent agency representing a large team of professional artists. We encourage you to make your reservation online – as most date/time slots can be accommodated. To request Paula Heckenast exclusively, please indicate your request in your inquiry.

For urgent/same day reservations, please text 813.945.6386 or Paula's direct line 708.969.0680 if outside business hours.

Can I book a last minute appointment?

For same day / urgent appointments, please text 813.945.6386.

Ho do I provide hotel room numbers or location information?

For Clients Staying at Hotels:

Upon check in to your hotel, please email us @ [email protected] with your hotel room information (and specific tower/elevator if applicable). If we have any questions, we will contact you via phone or email

Prior to your scheduled appointment, please have your cell phone close to you. We will provide your cell phone number to your artist (s) that will be arriving for your appointment. Sometimes the artist (s) may need to contact you prior to your appointment, to meet them downstairs or at the selected elevator (if they are having trouble accessing your hotel room)

For Clients Staying at a Private Estate (with an address):

Please email us at [email protected] if there is a gate code needed or you need to provide specific instructions with accessing your location/address

Prior to your scheduled appointment, please have your cell phone close to you. We will provide your cell phone number to your artist (s) that will be arriving for your appointment. Sometimes the artist (s) may need to contact you prior to your appointment if they are having trouble accessing your location/address

Do you offer makeup classes?

Yes, we offer both group and one-on-one makeup classes that cater to all skill levels. Check our ‘Classes’ section for upcoming dates and details. We also encourage you to join City Lights Beauty Society for 2 Live Lessons per month.

What safety measures do you implement regarding COVID-19?

Your safety is our priority. We adhere to strict sanitization protocols and follow all local health guidelines to ensure our clients’ well-being.

How much for makeup?

Since every event is unique, we will need more information in order to provide you with the most accurate quote. The easiest way is to complete the contact form or send us a text.

Do you offer airbrush makeup?

Yes! Did you know there are 3 different airbrush formulas? Water based, silicone based and water proof. Check out our blog to learn more!

Is there a place I would come to?

You can come to us or we can come to you for bookings. To avoid on location fees you may also opt to go to your service provider's location.

Do you do makeup for prom?

Yes, we offer both makeup and hair styling services for virtually every type of event, production and beyond. Including prom!

Are lashes included?

Yes! Lashes are always included! We never charge extra for things some may consider "upgrades". That's the City Lights Beauty Standard.

Where are you located?

Home office is located in sunny Tampa, FL but we have artists in Chicago, Dallas, NYC and LA to name a few! Take a moment to fill out our contact form so we can check your area!

Do you travel?

Yes, we travel anywhere Internationally with artists based in the USA.

How long does hair and makeup take?

We like to allow 2 hours for both hair and makeup.

Do I need to bring anything to my session?

No, however you are welcome to bring any must haves. Favorite lipstick? Mascara? You're welcome to bring any preferred products that you know and love.

Copyright 2024. City Lights Beauty Agency. All Rights Reserved.