Our Services

Celebrity

City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.

Corporate

At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.

Editorial

City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.

Bridal

At City Lights Beauty Agency, we specialize in creating flawless, personalized bridal looks that make every bride feel radiant on her special day. With over 18 years of experience, Paula Heckenast and her talented team are experts in crafting timeless, elegant, and on-trend styles tailored to each bride’s unique vision. From airbrush makeup to intricate hair designs, our bridal portfolio showcases the attention to detail, skill, and creativity that have made us a trusted choice for brides across North America. Whether you’re planning an intimate ceremony or a grand celebration, our goal is to ensure you feel your most beautiful as you walk down the aisle.

Publications

City Lights Beauty Agency has been featured in various high-profile publications and media outlets. From bridal beauty spreads to celebrity looks, our work has graced the pages of industry-leading magazines, online beauty blogs, and professional trade publications. With a keen eye for detail and a passion for making every individual feel their most confident, Paula and her team bring their expertise to a diverse range of editorial and commercial projects. Explore our portfolio to discover the artistry that defines City Lights Beauty.

Effective Date: March 2, 2026
Last Updated: March 2, 2026

1. INTRODUCTION

City Lights Beauty + Experiential Agency LLC ("CLBA," "Company," "we," "our," or "us") respects and is committed to protecting the privacy, security, and integrity of personal information collected in connection with our services.

This Privacy Policy explains how we collect, use, disclose, safeguard, retain, and otherwise process information obtained through:

Our websites, domains, landing pages, and booking portals

Online forms, CRM platforms, and scheduling systems

On-location and remote service engagements

Marketing, advertising, and lead-generation tools

Employment and contractor onboarding processes

Corporate, government, production, wedding, and experiential service engagements

By accessing or using our services, submitting information, signing contracts, or engaging with CLBA in any capacity, you acknowledge that you have read and agree to this Privacy Policy.

If you do not agree, you must discontinue use immediately.

2. SCOPE OF APPLICATION

This Policy applies to:

Clients and prospective clients

Corporate and agency partners

Contractors, freelancers, employees, and interns

Vendors and service providers

Website visitors and marketing leads

Event participants where applicable

This Policy applies to information collected both online and offline.

3. INFORMATION WE COLLECT

3.1 Personal Information

Depending on the nature of your engagement, we may collect:

Identity Information

Full name

Date of birth (where required)

Government-issued identification (contractor/employment verification)

Professional licenses or certifications

Contact Information

Email address

Phone number

Mailing and billing addresses

Emergency contact details

Financial Information

Payment details (processed via PCI-compliant third-party processors)

Tax documentation (W-9, 1099, etc.)

Direct deposit information (contractors/employees)

CLBA does not store full credit card information.

Service & Booking Information

Event details

Contracts

Questionnaires

Communications

Scheduling data

Service notes and preferences

Media & Content

Photographs

Video recordings

Audio recordings

Testimonials

Public reviews

Employment & Contractor Information

Resumes

Agreements

Background documentation (where applicable)

Insurance documentation

Tax and payroll information

3.2 Technical & Automated Data

We may automatically collect:

IP address

Device identifiers

Browser and operating system

Website usage behavior

Referral URLs

Session data

Cookies and tracking technologies

Analytics from platforms such as Google Analytics, Meta Pixel, TikTok Pixel, and CRM systems

4. METHODS OF COLLECTION

Information is collected through:

Direct user submissions

Booking forms and payment portals

Email, SMS, and phone communications

Cookies and tracking technologies

Third-party integrations and marketing platforms

Employment and contractor onboarding processes

Event participation and service delivery

5. PURPOSES OF PROCESSING

We process information for legitimate business and legal purposes, including:

Fulfilling contractual obligations

Scheduling and staffing services

Payment processing and accounting

Customer support and communication

Contractor verification and compliance

Operational analytics and service improvement

Fraud prevention and security monitoring

Marketing and retargeting (subject to opt-out rights)

Regulatory, tax, and insurance compliance

Dispute resolution and contract enforcement

6. LEGAL BASIS FOR PROCESSING

Where applicable, processing is based on:

Consent

Contractual necessity

Legal obligations

Legitimate business interests

Protection of vital interests

7. SMS & COMMUNICATION CONSENT

By providing your phone number to CLBA, you consent to receive transactional and marketing-related communications via SMS, automated messaging systems, or similar technologies.

Message frequency may vary. Message and data rates may apply.
You may opt out at any time by replying STOP or contacting us directly.

Consent to marketing communications is not required to purchase services.

8. SHARING OF INFORMATION

CLBA does not sell personal information.

Information may be disclosed to:

Payment processors

Cloud hosting providers

CRM and marketing platforms

Legal counsel and accountants

Insurance carriers

Contractors assigned to booked services

Corporate or event partners as required for service fulfillment

Government or regulatory authorities when legally required

Successors in the event of merger, acquisition, or restructuring

All third parties are required to maintain appropriate confidentiality and security standards.

9. COOKIES & TRACKING TECHNOLOGIES

We use cookies and tracking technologies to:

Enhance user experience

Analyze website performance

Conduct advertising and retargeting

Measure campaign effectiveness

Users may disable cookies via browser settings; however, some site functionality may be impacted.

10. INTERNATIONAL DATA TRANSFERS

Some service providers may process information outside the United States.
Where applicable, we implement reasonable contractual safeguards to ensure adequate protection standards consistent with U.S. requirements.

11. DATA RETENTION

We retain information only as long as necessary for legitimate business and legal purposes.

Retention periods include:

Client records: minimum 7 years

Financial records: minimum 7 years

Contractor and employment data: minimum 7 years post-termination

Marketing data: until opt-out or deletion request

Aggregated/anonymized data: may be retained indefinitely

12. DATA SECURITY

CLBA maintains administrative, technical, and physical safeguards including:

SSL encryption

Encrypted storage

Access controls

Role-based permissions

Monitoring and fraud detection systems

Contractor confidentiality agreements

Incident response procedures

No system is completely secure. Users acknowledge inherent risk in data transmission.

13. DATA BREACH RESPONSE

In the event of a data breach involving personal information, CLBA will:

Investigate promptly

Notify affected individuals within legally required timeframes

Notify regulators where required

Take corrective measures

14. YOUR RIGHTS

Subject to applicable law, individuals may request:

Access to personal information

Correction of inaccuracies

Deletion where legally permissible

Restriction of certain processing

Opt-out of marketing communications

Florida residents may have additional rights under applicable state privacy laws.

Requests must be submitted to:
[email protected]

Identity verification may be required.

15. CHILDREN’S PRIVACY

CLBA does not knowingly collect personal information from children under 13.
If discovered, such information will be deleted.

16. ARTIFICIAL INTELLIGENCE & AUTOMATION

CLBA may utilize AI-driven tools and automated systems for operational efficiency, analytics, and communication support.
No legally significant decisions are made solely through automated processing without human oversight.

17. THIRD-PARTY LINKS

Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.

18. DISPUTE RESOLUTION & GOVERNING LAW

This Policy is governed by the laws of the State of Florida.

Any dispute arising out of or relating to privacy, data usage, or website interaction shall be resolved exclusively through binding arbitration in Pinellas County, Florida, except where prohibited by law.

19. POLICY MODIFICATIONS

We reserve the right to update this Privacy Policy at any time.
Changes become effective upon posting. Continued use constitutes acceptance.

20. CONTACT INFORMATION

City Lights Beauty + Experiential Agency LLC
St. Petersburg, Florida
Email: [email protected]
Phone: 813-945-6386
Website: https://citylightsmakeup.com