Terms of Service City Lights Beauty Agency LLC dba City Lights Talent Agency Effective Date: July 3, 2026 Last Updated: July 3, 2026
These Terms of Service (“Terms”) govern access to and use of all websites, booking portals, and services operated by City Lights Beauty Agency LLC (“CLBA,” “Agency,” “we,” “us,” or “our”).
By accessing, booking, purchasing, submitting information, or using our Services, you agree to be legally bound by these Terms. If you do not agree, you must discontinue use immediately.
1. Eligibility You must be at least 18 years old to use our Services. If under 18, use is permitted only with verified legal guardian consent. We reserve the right to verify identity and eligibility at any time.
2. Bookings, Payments & Agency Policies All bookings are subject to our signed Service Agreement and Agency Policies & Service Terms (incorporated by reference).
A non-refundable retainer of 50% is required to confirm any booking.
All payments are strictly non-refundable and non-transferable unless otherwise required by law.
Late payments may incur a 10% late fee and may result in cancellation of services.
You authorize us to charge your selected payment method for agreed amounts.
3. Intellectual Property & Proprietary Information All pricing, proposals, contracts, creative concepts, operational systems, and marketing materials are proprietary to CLBA. Unauthorized reproduction, distribution, or disclosure is strictly prohibited and may result in legal action.
4. User Conduct & Prohibited Activities You agree not to:
Impersonate any person or entity
Submit false inquiries for competitive intelligence
Share, screenshot, or distribute our private communications, pricing, or proposals
Engage in disparagement, harassment, or reputational attacks against CLBA
Interfere with our client or contractor relationships
Violations may result in immediate termination of services, permanent ban, and legal action including claims for damages and attorneys’ fees.
5. Media & Publicity Release Unless written notice is provided at least seven (7) days prior to the event, you grant CLBA the irrevocable right to photograph, record, and use images and video from our services for marketing, portfolio, and promotional purposes.
6. Force Majeure CLBA is not liable for delays or failure to perform due to events beyond our reasonable control (natural disasters, government orders, venue closures, public health emergencies, etc.).
7. Disclaimer of Warranties Services are provided “as is.” CLBA makes no guarantees regarding specific aesthetic outcomes or uninterrupted availability. All implied warranties are disclaimed to the fullest extent permitted by law.
8. Limitation of Liability To the maximum extent permitted by Florida law, CLBA’s total liability shall not exceed the total amount paid to us in the twelve (12) months preceding the claim. We are not liable for indirect, consequential, or punitive damages.
9. Indemnification You agree to indemnify and hold harmless CLBA, its owner, artists, and contractors from any claims, damages, or expenses arising from your breach of these Terms, your event, or your conduct.
10. Governing Law & Dispute Resolution These Terms are governed by the laws of the State of Florida. All disputes shall be resolved exclusively through binding arbitration in Pinellas County, Florida. The prevailing party shall be entitled to recover reasonable attorneys’ fees and costs.
11. Modifications We may update these Terms at any time. Continued use of our Services after changes constitutes acceptance of the updated Terms.
12. Contact City Lights Beauty Agency LLC St. Petersburg, Florida Email: [email protected]

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City Lights Beauty Agency LLC Talent Agency #TA1765 | Copyright 2026. City Lights Beauty Agency. All Rights Reserved.

City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.

At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.

City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.

At City Lights Beauty Agency, we specialize in creating flawless, personalized bridal looks that make every bride feel radiant on her special day. With over 18 years of experience, Paula Heckenast and her talented team are experts in crafting timeless, elegant, and on-trend styles tailored to each bride’s unique vision. From airbrush makeup to intricate hair designs, our bridal portfolio showcases the attention to detail, skill, and creativity that have made us a trusted choice for brides across North America. Whether you’re planning an intimate ceremony or a grand celebration, our goal is to ensure you feel your most beautiful as you walk down the aisle.

City Lights Beauty Agency has been featured in various high-profile publications and media outlets. From bridal beauty spreads to celebrity looks, our work has graced the pages of industry-leading magazines, online beauty blogs, and professional trade publications. With a keen eye for detail and a passion for making every individual feel their most confident, Paula and her team bring their expertise to a diverse range of editorial and commercial projects. Explore our portfolio to discover the artistry that defines City Lights Beauty.