Business + SkillMakeover
Course
Revitalize Your Business and Beauty with Our Transformational Course
course journey
Week 1: Introduction to Bridal Beauty Business
- RUnderstanding the bridal beauty industry landscape
- RIdentifying target market and niche
- RSetting goals for the coaching program
Week 2: Establishing Your Brand
- RDeveloping a unique brand identity
- RCreating a compelling brand story
- RDesigning a logo and branding materials
Week 3: Building Your Portfolio
- RIdentifying the types of bridal looks you want to specialize in
- RGathering models for portfolio shoots
- ROrganizing and conducting a professional photo shoot
Week 4: Marketing Strategies
- RCreating a marketing plan tailored for bridal beauty services
- RUtilizing social media platforms effectively
- RNetworking with wedding planners and vendors
Week 5: Pricing and Packaging Your Services
- RUnderstanding pricing strategies in the bridal beauty industry
- RCreating service packages that appeal to different clients
- RSetting up payment and booking systems
Week 6: Bridal Makeup Techniques
- RMastering bridal makeup application techniques
- RUnderstanding different makeup styles for various wedding themes
- RPractice sessions and feedback on makeup skills
Week 7: Hairstyling for Brides
- RLearning bridal hairstyling techniques
- RExperimenting with different bridal hairstyles
- RCreating hairstyles that complement different face shapes and bridal looks
Week 8: Bridal Skincare and Preparation
- RUnderstanding skincare routines for brides
- RRecommending skincare products and treatments
- RConducting bridal skincare consultations
Week 9: Client Consultations and Trials
- RConducting effective client consultations
- RManaging client expectations and preferences
- RPerforming bridal makeup and hair trials
Week 10: Managing Bridal Beauty Business Operations
- RSetting up a home studio or mobile setup
- RManaging appointments and bookings efficiently
- RHandling contracts, invoices, and client communication
Week 11: Handling Wedding Day Logistics
- RPreparing for wedding day logistics and timelines
- RCoordinating with other wedding vendors
- RManaging stress and staying calm on wedding days
Week 12: Scaling Your Bridal Beauty Business
- RExpanding services and offerings
- RHiring assistants or building a team
- RSetting long-term goals and vision for the business
Investments optionsfeatured
All Access
$5,555.55
Normally $8,400.00
- R2 hours per week in person with Paula Heckenast
- RWork directly with me for 2 hours per week for 12 weeks (24 hours!)
- RUnlimited text communication over the 12 weeks with my “no such thing as a dumb question policy”
WE ARE BESTIES NOW! I do NOT beleive in gate keeping. Your success is a reflection of me. In addition to meeting in person I will want to have a zoom meeting with you twice per week to discuss your progress, how
you’re feeling and make sure you are staying in the right mindset to make the changes to change everything.
We will work on identifying who your highest self is. What do they look like? What do they do? By tapping
into your future self, you can do ANYTHING. You will receive a certification upon completion. In addition you
will be granted an audition to work on my team as my first to call for all opportunities. Knowing you were
personally trained by me in not only your artistry, but your communication with clients and outlook on life
will ensure I am working with all the right people.
Virtual Learner
$2,222.22
- R2 hours per week via Zoom with Paula Heckenast
- RWork directly with me for 2 hours per week for 12 weeks (24 hours!)
- R Unlimited text communication over the 12 weeks with my “no such thing as a dumb question policy”.
WE ARE BESTIES NOW! I do NOT beleive in gate keeping. Your success is a reflection of me. In addition to meeting for your course, I need an additional zoom meeting with you once per week to discuss your progress, how you’re feeling and make sure you are staying in the right mindset to make the changes to change everything. We will workon identifying who your highest self is. What do they look like? What do they do? By tapping into your future self, you can do ANYTHING. You will receive a certification upon completion. In addition you will be granted an audition to work on my team as my first to call for all opportunities. Knowing you were personally trained by me in not onlyyour artistry, but your communication with clients and outlook on life will ensure I am working with all the right
people.
Additional Tools
Let’s get down to business. 2023 was my best year yet. City Lights Beauty Agency grossed nearly $200,000.00
- RHow I moved across the country from Chicago to Tampa without ever having to work for somebody else.
- RI will set you up with all the tools I am currently using to grow my business.
- RLearn how I continue to grow without spending a dime on advertising.
- RHow to use social media to gain high paying clients and position myself as the professional.
- RLearn how to stay in control of the room. Never feel intimidated by a client again
- RHow to add an additional stream of income doing what you are already doing.
- RHow to use Ai, CRM, Marketing Tools and more to build a brand like mine.