Editorial / Beauty

City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.

Lightbox Gallery with 46 Images

Get ready for the ultimate makeup and hair experience

Frequently Asked Questions

How can we make you feel even more beautiful today?

Hours of Operation

Office Hours (EST):

Mon-Fri 9AM-5PM EST, Sat + Sun: Closed - Urgent Bookings: Text +1(813)945-6386

Extended Hours:

Email / text support is available 7 days a week (with the exception of observed holidays). Please email [email protected] or text ‪+1(813)945-6386 if outside operating hours for assistance!

Urgent Matters: Call/text Paula Heckenast, the owner, directly: +1(708)969-0680.

Appointment Hours / Fees:

Appointments are available 7 days a week, 24 hours a day.

How do I know if my date and time is available?

At City Lights Beauty Agency, we operate as a talent agency representing a large team of professional artists. We encourage you to make your reservation online – as most date/time slots can be accommodated. To request Paula Heckenast exclusively, please indicate your request in your inquiry.

For urgent/same day reservations, please text 813.945.6386 or Paula's direct line 708.969.0680 if outside business hours.

Can I book a last minute appointment?

For same day / urgent appointments, please text 813.945.6386.

Ho do I provide hotel room numbers or location information?

For Clients Staying at Hotels:

Upon check in to your hotel, please email us @ [email protected] with your hotel room information (and specific tower/elevator if applicable). If we have any questions, we will contact you via phone or email

Prior to your scheduled appointment, please have your cell phone close to you. We will provide your cell phone number to your artist (s) that will be arriving for your appointment. Sometimes the artist (s) may need to contact you prior to your appointment, to meet them downstairs or at the selected elevator (if they are having trouble accessing your hotel room)

For Clients Staying at a Private Estate (with an address):

Please email us at [email protected] if there is a gate code needed or you need to provide specific instructions with accessing your location/address

Prior to your scheduled appointment, please have your cell phone close to you. We will provide your cell phone number to your artist (s) that will be arriving for your appointment. Sometimes the artist (s) may need to contact you prior to your appointment if they are having trouble accessing your location/address

Do you offer makeup classes?

Yes, we offer both group and one-on-one makeup classes that cater to all skill levels. Check our ‘Classes’ section for upcoming dates and details. We also encourage you to join City Lights Beauty Society for 2 Live Lessons per month.

What safety measures do you implement regarding COVID-19?

Your safety is our priority. We adhere to strict sanitization protocols and follow all local health guidelines to ensure our clients’ well-being.

How much for makeup?

Since every event is unique, we will need more information in order to provide you with the most accurate quote. The easiest way is to complete the contact form or send us a text.

Do you offer airbrush makeup?

Yes! Did you know there are 3 different airbrush formulas? Water based, silicone based and water proof. Check out our blog to learn more!

Is there a place I would come to?

You can come to us or we can come to you for bookings. To avoid on location fees you may also opt to go to your service provider's location.

Do you do makeup for prom?

Yes, we offer both makeup and hair styling services for virtually every type of event, production and beyond. Including prom!

Are lashes included?

Yes! Lashes are always included! We never charge extra for things some may consider "upgrades". That's the City Lights Beauty Standard.

Where are you located?

Home office is located in sunny Tampa, FL but we have artists in Chicago, Dallas, NYC and LA to name a few! Take a moment to fill out our contact form so we can check your area!

Do you travel?

Yes, we travel anywhere Internationally with artists based in the USA.

How long does hair and makeup take?

We like to allow 2 hours for both hair and makeup.

Do I need to bring anything to my session?

No, however you are welcome to bring any must haves. Favorite lipstick? Mascara? You're welcome to bring any preferred products that you know and love.

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