City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.
At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.
City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.
Privacy Policy
Effective Date: September 23, 2025
City Lights Beauty + Experiential Agency LLC (“CLBA,” “we,” “our,” or “us”) is committed to protecting the privacy and security of all individuals who engage with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard information in accordance with applicable United States federal law, Florida law, and recognized international best practices.
By accessing our websites, booking services, signing contracts, or engaging with CLBA in any capacity, you consent to the practices described in this Privacy Policy. Please do not interact with website if you do not agree to these terms.
1. Scope
This Privacy Policy applies to all information collected by CLBA, including through:
Our websites, booking portals, CRM platforms, and mobile-responsive services.
On-location and virtual service delivery.
Communications via email, SMS, phone, and social media.
Contractor, employee, and vendor engagement.
Marketing campaigns, advertising platforms, and affiliate partnerships.
It applies to clients, contractors, employees, event organizers, website visitors, and corporate partners.
2. Information We Collect
A. Personal Information
We may collect the following categories of data:
Identity data: full name, date of birth, government identification (for contractors, employees, or legal compliance).
Contact data: email address, phone number, mailing address, billing address.
Financial data: payment card details, bank account numbers (processed through secure third-party gateways).
Service data: booking details, contracts signed, communications, event information, and photographic/video content.
Employment/contractor data: resumes, licensing, tax forms, insurance documents, direct deposit details.
Social/digital data: social media handles, preferences, reviews, or content you publicly share with CLBA.
B. Non-Personal & Technical Information
Device and browser type.
IP address and geolocation (when consented to).
Website usage behavior and analytics.
Cookies, pixels, and tracking technology identifiers.
Referral URLs and marketing attribution data.
3. Methods of Collection
Direct interactions: inquiries, contracts, bookings, forms, surveys, and communications.
Automated technologies: cookies, analytics tools (e.g., Google Analytics, Meta Pixel), and CRM tracking.
Third-party integrations: payment processors, scheduling systems, cloud service providers, and advertising platforms.
Employment/contractor onboarding: legal, tax, and compliance documentation.
4. Purposes of Data Use
We process information to:
Fulfill service obligations and execute contracts.
Process payments and maintain financial compliance.
Provide client and contractor support.
Manage scheduling, staffing, and on-site logistics.
Improve website performance, user experience, and marketing.
Communicate promotions, newsletters, and updates (opt-out available).
Protect against fraud, misconduct, or legal disputes.
Comply with regulatory, licensing, and tax obligations.
5. Legal Basis for Processing
Where required, CLBA relies on:
Consent of the data subject.
Contractual necessity (to perform obligations under a booking or contractor agreement).
Legal compliance (e.g., tax reporting).
Legitimate business interests (e.g., analytics, fraud prevention, business optimization).
6. Sharing of Information
CLBA does not sell personal data. Information may be shared only with:
Service providers: payment processors, cloud platforms, marketing platforms, IT support, accountants, and legal advisors.
Contractors or staff assigned to an event, limited to the data necessary to perform their role.
Regulatory or law enforcement authorities if required by law or subpoena.
Successors in the event of a corporate restructuring, merger, or acquisition.
All third-party providers are contractually required to safeguard data and use it only for authorized purposes.
7. International Data Transfers
While CLBA primarily operates in the United States, certain third-party providers may process data globally. In such cases, we require that data be transferred only to jurisdictions with data protection standards equivalent to U.S. law.
8. Cookies & Advertising Technologies
CLBA uses cookies, pixels, and similar technologies to:
Personalize user experience.
Track engagement across marketing campaigns.
Measure website performance.
Deliver targeted advertisements.
Users may manage cookie preferences through browser settings or our site’s cookie consent tool. Disabling cookies may limit functionality.
9. Data Retention
Client records: Retained for seven (7) years following the last booking.
Contractor and employee records: Retained for seven (7) years post-termination.
Financial records: Retained for seven (7) years or as required by law.
Marketing data: Retained until the individual unsubscribes or requests deletion.
Anonymized or aggregated data may be retained indefinitely.
10. Security Measures
We maintain administrative, technical, and physical safeguards, including:
SSL encryption for online transactions.
Role-based access controls.
Regular audits and penetration testing.
Contractor and staff confidentiality agreements.
Incident response protocols aligned with the Florida Information Protection Act (FIPA).
11. Data Breach Notification
In the event of a data breach, CLBA will:
Notify affected individuals promptly, consistent with FIPA and federal requirements.
Provide details of the breach, types of data involved, and mitigation measures.
Notify regulatory authorities when legally required.
12. Your Rights
You may:
Request access to personal information we hold.
Request correction or deletion of inaccurate data.
Opt out of marketing communications.
Limit certain processing activities, subject to legal obligations.
All requests must be submitted to: [email protected]. We may verify identity before fulfilling a request.
13. Children’s Privacy
Our Services are not directed at individuals under the age of 13. We do not knowingly collect data from minors. If such data is discovered, it will be deleted immediately.
14. Employee & Contractor Data
CLBA collects and processes employee and contractor data for:
Identity verification and onboarding.
Payment processing and tax reporting.
Compliance with licensing, insurance, and professional requirements.
Such data is handled with the same protections afforded to client data.
15. Artificial Intelligence & Automated Processing
If CLBA employs AI or automation (e.g., chatbots, CRM automations), such tools are used solely to enhance service efficiency and customer experience. No automated decision-making that significantly affects users occurs without human oversight.
16. Third-Party Links
Our websites may link to third-party sites. We are not responsible for their privacy practices and encourage users to review their policies.
17. Dispute Resolution
This Privacy Policy is governed by the laws of the State of Florida. Any disputes relating to privacy or data practices shall be resolved by binding arbitration in Hillsborough County, Florida.
18. Changes to this Policy
We may update this Privacy Policy to reflect changes in business operations, technology, or legal requirements. Updates will be posted with a revised “Effective Date.” Continued use of CLBA Services after updates constitutes acceptance of the new policy.
19. Contact Information
City Lights Beauty + Experiential Agency LLC
Email: [email protected]
Phone: 813-945-6386
Website: www.citylightsmakeup.com
Copyright 2025. City Lights Beauty Agency. All Rights Reserved.