City Lights Beauty + Experiential Agency
Redefining How the World Experiences Beauty
Where artistry meets impact.
City Lights Beauty + Experiential Agency transforms events, conferences, and productions into unforgettable experiences that blend luxury beauty, brand storytelling, and human connection.
We don’t just make people look good — we make them feel unforgettable.
Our Expertise
On-Site Beauty Experiences
From corporate summits and brand activations to red carpets and VIP lounges, our artists deliver seamless, camera-ready hair and makeup services that elevate every attendee’s experience.
Corporate Conferences & Summits
Experiential Marketing Events
Brand Activations & Product Launches
Red Carpet & Press Events
Hotel & Resort Partnerships
Each service is fully mobile and customizable, designed to integrate effortlessly into your event footprint or activation build-out.
Experiential Marketing Through Glam
Your brand deserves more than another booth.
City Lights delivers a feeling — one that aligns with your message, mission, and aesthetic.
Our experiential activations are engineered to:
Increase dwell time and organic social sharing
Position your brand as aspirational and human
Create “main character” moments your guests never forget
Corporate conferences - Influencer events
Our glam experiences drive viral visibility and measurable ROI.
Corporate Beauty Suites
We specialize in building on-site glam lounges and pop-up beauty suites that leave guests speechless. Think luxury lighting, curated music, champagne touches, and the City Lights signature look — elegant, elevated, effortless.
Whether your goal is to increase engagement, attract media coverage, or give your guests an unforgettable perk, we design spaces that spark conversation and capture content.
Popular Conference & Experiential Services
VIP Green Room
Step & Repeat
Team Building
Retreat Experience
Glam Lounge &
Touch-Up Bars
Brand Activations & Conferences
Photo-Video & Content Pods
Keynote Speakers & Coaches
Corporate & Production Partnerships
Trusted by top producers, hotels, and Fortune 500 brands, our agency brings 20+ years of expertise in beauty, production, and creative direction.
We’ve worked with global networks, luxury resorts, and executive teams to ensure every detail — lighting, glam, timing, and tone — aligns perfectly on-camera and in person.
Our network of vetted beauty artists, stylists, photographers, and creative professionals extends across the U.S., ensuring seamless multi-city coverage.
Why City Lights?
Because today’s audience doesn’t remember marketing — they remember how you made them feel.
Our agency bridges luxury beauty and experiential design to create emotional impact that outlasts the event itself. Every touchpoint is intentional, elevated, and unforgettable.
Let's Create Something Worth Remembering
Your next event deserves to look and feel extraordinary.
Tell us about your upcoming activation, corporate event, or production — our team will curate a full-service experience tailored to your brand.
100% Custom Packages
Luxury beauty and experiential agency offering on-site hair, makeup, and branded activations for conferences, corporate events, and productions. Serving Tampa, St. Pete, Chicago, and nationwide.
Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
Excellence
Top-notch services.
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Copyright 2025. City Lights Beauty Agency. All Rights Reserved.
Our Services
Celebrity
City Lights Beauty Agency has had the honor of working with some of the most recognized names in entertainment. Led by Paula Heckenast, our team provides elite-level makeup and hair services tailored to the needs of celebrities for red carpet events, press appearances, photoshoots, and on-screen performances. Our celebrity portfolio highlights our ability to create flawless, long-lasting looks under the pressures of high-profile events. From timeless elegance to bold, trend-setting styles, our work reflects the confidence and glamour required in the spotlight, ensuring our clients look impeccable at every angle.
Corporate
At City Lights Beauty Agency, we understand the importance of professional, polished looks for corporate projects. With over 18 years of industry experience, Paula Heckenast and her team offer expert makeup and grooming services tailored for corporate events, headshots, commercials, and media appearances. Our corporate portfolio showcases our ability to create clean, camera-ready styles that align with the brand image and professionalism required for business settings. Whether it’s a company-wide branding shoot or a keynote speaker’s presentation, our team ensures that every individual looks and feels confident, representing your company with excellence.
Editorial
City Lights Beauty Agency excels in delivering bold, innovative looks that push the boundaries of beauty for editorial projects. Led by Paula Heckenast, our team collaborates with top photographers, designers, and creative directors to bring visionary concepts to life. With a focus on high-fashion makeup, avant-garde hair styling, and artistic expression, our editorial portfolio reflects our ability to adapt to diverse themes while maintaining the integrity of each project’s creative direction. From magazine covers to fashion spreads, our work is designed to make a statement and capture the essence of beauty in every frame.
Bridal
At City Lights Beauty Agency, we specialize in creating flawless, personalized bridal looks that make every bride feel radiant on her special day. With over 18 years of experience, Paula Heckenast and her talented team are experts in crafting timeless, elegant, and on-trend styles tailored to each bride’s unique vision. From airbrush makeup to intricate hair designs, our bridal portfolio showcases the attention to detail, skill, and creativity that have made us a trusted choice for brides across North America. Whether you’re planning an intimate ceremony or a grand celebration, our goal is to ensure you feel your most beautiful as you walk down the aisle.
Publications
City Lights Beauty Agency has been featured in various high-profile publications and media outlets. From bridal beauty spreads to celebrity looks, our work has graced the pages of industry-leading magazines, online beauty blogs, and professional trade publications. With a keen eye for detail and a passion for making every individual feel their most confident, Paula and her team bring their expertise to a diverse range of editorial and commercial projects. Explore our portfolio to discover the artistry that defines City Lights Beauty.