City Lights Beauty + Experiential Agency represents top-tier beauty professionals, stylists, and creators who define luxury in every market we serve. From Chicago’s editorial scene to the coastal glow of Tampa Bay, our artists are hand-selected, trained in our signature standards, and equipped for high-stakes environments — weddings, conferences, red carpets, and live broadcast.
Paula Heckenast — Founder & Creative Director
With two decades of experience across bridal, TV, and corporate productions, Paula leads with vision, strategy, and an artist’s heart. Her philosophy: elevate both the client and the talent — because beauty, when done right, transforms entire experiences.
Courtney Heckenast — Creative Artist & Visual Designer
Courtney shapes the visual identity of City Lights through graphic design and creative direction, ensuring every detail — from campaigns to client deliverables — mirrors our refined aesthetic.
Our team is not a roster — it’s a standard.
City Lights scouts and contracts only the most dependable and detail-driven professionals in the industry. Each artist undergoes a vetting process that ensures they can uphold the City Lights signature: consistency, communication, and camera-ready perfection.
We currently serve luxury markets including Chicago, Tampa Bay, Orlando, Sarasota, and Miami, with an expanding presence nationwide for productions, conferences, and destination events.
When large-scale activations or multi-city campaigns arise, our internal operations team handles the logistics — assigning on-site leads, backup artists, and ensuring every touchpoint aligns with our standards.
City Lights doesn’t stop at hair and makeup. We collaborate with a wide network of on-camera professionals, photographers, brand ambassadors, keynote speakers, and experiential talent — forming full-spectrum teams for conferences, productions, and live events.
Our approach is rooted in one idea: beauty is how you make people feel.
From the artist’s brush to the speaker’s mic, we represent the individuals who turn ordinary moments into core memories.
Are you an established artist or experience-driven professional interested in representing the City Lights standard in your city? We’re always scouting aligned talent who lead with skill, integrity, and presence.

Innovation
Fresh, creative solutions.

Integrity
Honesty and transparency.

Excellence
Top-notch services.

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