Brand Activations · Festivals · Conferences · 22+ Markets
The beauty department for brand activations.
Glam lounges, green rooms and VIP stations, staffed and run to your run of show. Under your name if you want it.
Scope and quote within one business day · FL Talent Agency License TA1765 · COIs and vendor onboarding
50+Guests an hour, Lollapalooza
200+VIP guests through glam
30+Speakers on 15-minute turns
300+Employees, AmeriLife Summit
70+Artists across 22+ cities
Credits include
- Budweiser x Lollapalooza
- NBA All-Star Weekend
- Chicago Auto Show
- USWNT SheBelieves Summit
- The 3% Conference
- AmeriLife
- Wizard World
- America’s Beauty Show
The Work
Built for volume. Held to camera standard.
Shooting a commercial or a campaign with talent and a call sheet? That is productions. Booking your own company’s people — a headshot day, a conference, a party? That is corporate.
Budweiser × Lollapalooza VIP lounge
A three-day branded glam lounge inside the VIP footprint in Chicago. The queue never stopped moving.
15 artists200+ VIP guests50+ guests an hour3 days
Budweiser Chicago: branded glam booth
A branded vanity booth on the activation floor, with guests camera-ready for content all afternoon.
The 3% Conference
Thirty-plus speakers through the chair on 15-minute turnovers, broadcast-ready for the main stage and the livestream.
30+ speakers15 min turnoversHD broadcast
Summits, keynotes and main stages
The AmeriLife Summit floor and Heineken’s Chicago stage: keynote prep, breakout rooms and camera-ready talent all day.
300+ employees through glam, AmeriLife SummitMulti breakout rooms1 live keynote
Character, SFX and glam bars
Face and body art, prosthetics and character looks when the concept calls for more than glam.
Who Books Us
A vendor, never a competitor.
We do not concept activations or bid production. We hold one line item, beauty, and run it so you stop thinking about it.
- Experiential agenciesYour client, your concept. We staff the beauty inside it, white-label on request.
- Event & conference producersGreen rooms, speaker prep and expo stations scheduled to your run of show.
- In-house brand teamsOne scope, one contract, one invoice and one lead on the floor.
- Festivals, venues & sponsorsSponsor lounges built to their brand, comfortable as one of nine vendors on load-in.
Referral, preferred-vendor and agency margin terms are standard. Ask for partner terms →
The Activation Bar
Pick the guest experience. We build the station mix.
Beyond beauty, on request
Talent we already represent, added only when you ask: a mini podcast booth, a headshot and glam photo activation, holistic wellness and hormone balancing, brain coaching with an interactive PQ™ quiz, a wealth coaching experience, a travel IV clinic, a luxury pet lounge and keynote sourcing on any topic.
How We Scope It
Throughput first. Everything else after.
- 01Footprint and run of show
Dates, venue, expected guests and brand guidelines.
- 02Station mix
Services, chairs, artists and an honest guests-per-hour number.
- 03Scope and contract
Staffing, kit, build, travel and COIs stated up front.
- 04Build, run, strike
A key artist owns the floor, holds the standard and leaves it clean.
Book the year, not the day.
How the preferred partner program works →
Prepay four, six or twelve day or half-day rates at a preferred rate. Calendar priority, one contract, one PO.
In Their Words
“I loved my speaking engagement makeup, lasted a whole event and it was the boost I needed before being on stage.”
“The team was professional, efficient, and great at working with multiple people while making each of us feel comfortable and listened to.”
Questions Producers Ask
Answered before you have to ask.
How many guests an hour can a beauty activation serve?
It depends on the service. A full glam look takes 20 to 30 minutes, a braid or tinsel station 5 to 10, and a lash or gem application under 5. At Lollapalooza we moved 50-plus guests an hour through the Budweiser VIP lounge with 15 artists over three days. We build the station mix backward from the throughput you need.
Do you design the activation space or just staff it?
Staffing and operations are the default. We hand your build partner the station count, queue path, throughput math, power, lighting, mirror and chair spec. Full lounge design, moodboards and layout renders are available when you ask for them, never assumed.
Can your artists work to our brand guidelines?
Yes. Color palettes, product visibility, uniforms and dress code, on-brand language and what does and does not get photographed. Our artists are used to being a public-facing part of a brand experience.
Are you insured, and can you clear our procurement process?
Yes. Liability coverage, certificates of insurance on request, W-9s, vendor onboarding portals and Florida Talent Agency License TA1765 for sourcing and booking talent.
Will City Lights compete with our agency for the client?
No. We do not concept activations, pitch strategy or bid production. We hold the beauty line item, often white-labeled under your name on your contract, and we would rather be on your roster for ten years than win one job from you.
Do you staff conferences and summits as well as brand activations?
Yes. Green room and speaker prep, mainstage keynote readiness, panel and breakout touch-ups, VIP and sponsor lounges, executive headshot days and audience-facing stations. At The 3% Conference we ran 30-plus speakers on 15-minute turnovers.
Can you staff a multi-city tour?
Yes. Seventy-plus vetted artists across 22-plus cities means a key artist travels to hold the standard while the bench is local, so you are not flying one team everywhere. For tours, a preferred rate contract is usually the right structure.
On Film
Work you can watch.
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The ChicagoliteAn Afternoon with Mr. ClarkOn-site makeup touch-ups2016Watch →
Request a Scope & Quote
Tell us about the activation.
Dates, footprint, expected guests and what the brand wants people to feel. Scope and numbers within one business day.
Agency or producer? Ask for partner terms. Short notice? Call (888) 619-0628.